Take an iconic design, however old, give it a modern-day twist and Voila!, you con a whole new generation into believing your designers have come up with something hip and chic.
Design-centric companies the world over are jumping on this bandwagon of back-to-basics, retro style. From furniture to cars to apparel. And so it should come as no surprise that sportswear giants Nike and Adidas have been riding this down-memory-lane wave for the past 2-3 years.
Something like Robbie Williams doing a Sinatra =))
The Nike Waffle running shoe came about when Nike co-founder Bill Bowerman poured rubber into his wife's Waffle iron in a desperate attempt to find a running sole with maximum traction and performance way back in 1972. A waffle iron, for those who don't know, is a contraption you use to make, lets see, waffles.
The modern interpretation of this is the Nike Oregon Waffle trainer which comes in synthetic or leather. I couldn't resist this olive green one with yellow swooshes below. Its the leather version and hell I'm not wearing this for a jog, no. Looks fantastic with a pair of military-inspired cargo jeans though =P
But thankfully, there
IS a more sporty 'runnable' interpretaion available in the Waffle Racer II. Just as cushion-less but with the front portion of the sole in a more wrap-around position around the foot. This one I don't mind pairing up with my running shorts and singlet. But doesn't it look great with a pair of white-washed, blue CKs?
Yes I know. Slut =))